The phrase visual merchandising defines a whole complex of various organizational measures that are directed to increase the level of sales of some product, using a special technique for placing products and the design of windows and trading places in which it is exhibited. The accommodation method should provide the potential buyer with information about the product in the most complete.
Visual merchandising
William Wells, once called the store the place of meeting of goods, buyer and money. In the modern world, both in the East and in the West, the shopping process refers to a kind of pleasant pastime.
Many buyers believe that the assortment of goods in the markets and in expensive boutiques is actually the same. And probably, it will be unexpected to hear that the shops are expensive and the average price, as a rule, purchase collection goods at exhibitions in civilized countries (Italy, France, etc.), the cheapest offers come from Western sales (stocks). However, often buyers consider the goods a cheap fake, very often the reason for this lies precisely in the improper placement and presentation of goods on shelves, stands, windows. It is visual merchandising that can become the factor that will radically increase the level of sales of a not very successful store or boutique.
The correct selection of lighting a trading place, modern and proper placement of products, training of personnel with a good tone rules, will help the buyer feel comfortable and convenient in this trading place, and even a few high prices, in all likelihood, it will not frighten him. With the proper skill of store workers, almost everyone who bought any product can turn into a regular customer. It is merchandising that should become the assistant who will promote the promotion of goods in the store.
It is also necessary to adhere to the stylistics and direction of the trading place. It is unlikely that people with a modest income and representatives of the class of rich people will be cooked in the same boutique.
We must not forget that the design and style of the store should coincide with the tastes of the targeted buyer audience. For example, do not decorate the office clothing store, children’s toys and lace. Having studied visual merchandising, store employees will be able to navigate the needs of their target audience, and to satisfy their purchasing claims and needs as much as possible.