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Who can make a quality brand for the company
A good designer of logos knows what the logo should look like and with which tools you can make it recognizable, unique and normally decorated in different sizes.
Marketing market research: what installations exist for potential customers regarding this product or services, their desires and preferences; the main competitors and their strategies, the identification of free consumer niches.
Development of a brand ideology, usually several versions of the ideological platform are developed in parallel. At the same stage, there is a creative image of each of the proposed platforms. All these options are tested.
The final option is selected and its refinement occurs.