Disputes about the efficiency of billboards, firewalls and dugs among marketers will probably never subside. While no one doubts the appropriateness of signs, despite the fact that they can be attributed to outdoor advertising means with a stretch. The sign is rather a way of informing potential customers about the field of activity of the company, a kind of “business card” located on the facade of the building.
But its role in promoting goods or services is quite difficult to overestimate. According to experts, only a well-chosen sign is able to increase sales by 50-80%. And, compiled incorrectly, she will ruthlessly form a negative attitude of potential customers towards your company in a short time. Therefore, to think about which sign is guaranteed to bring you a profit, every entrepreneur should.
A variety of advertising signs.
It is customary to divide all signs into non -voltage and light structures.
The former, as a rule, is chosen by novice entrepreneurs whose advertising budget is limited. It is not surprising, because the price of an unfinished sign as outdoor advertising is on average 2-3 times less light structures. But, of course, a shop, a pharmacy or a catering enterprise with a non -stroke sign is easy to get lost in an evening city playing bright colors. The backlighting by halogen spotlights will partially help solve the problem, but, with the development of business, it is still worth considering more effective ways to attract potential customers.
Light structures (light boxes).
To date, the most popular signs are lightboxes, which are a light box, illuminated from the inside in the dark. Modern lightboxes do not resemble their predecessors little: LEDs who replaced Neon are unpretentious in installation and operation, give out uniform and bright lighting, while consuming much less electricity.
Volumetric letters are essentially the same lightboxes, but differ in a complex form. For their manufacture, more durable and flexible materials are used, the complexity of the work performed is also increasing, and therefore the price that the customer will be forced to pay.
But the sign in the form of voluminous letters of this deserves: the formation of the image of a successful company and excellent memorization – these are just some of the advantages of such an advertisement.
Marketers assure: even if your enterprise does not work at night, a sign that attracts attention around the clock will certainly be remembered by random passers -by, which will subsequently become your customers. Therefore, despite the higher price, LED advertising will pay off much faster than a low -budget non -implements.