We will analyze the main advantages of advertising on the Internet over other types of advertising.
Predictable result. This type of advertising is almost the only one where the result of the campaign can be predicted even before the start of active actions. For this, there are a large number of different mechanisms that work in real time – services for forecasts, as well as for analyzing the results.
The ability to optimize the campaign in its entire length. The advertising campaign on the Internet can be quickly and painlessly changed and adjusted to increase its effectiveness. In addition, using advertising on the Internet, you can solve any of the emerging marketing problems.
Huge spectrum of advertising tools. There are a lot of these tools here. These include banner networks from Begun, contextual advertising of Yandex or Google, also massive mailings (differently -spam -*the worst option), ads in text format, custom -made articles, etc. p. Each of them is used depending on what goal the advertisers pursue. The emergence of some new advertising tools indicates an ongoing process, however, the most effective type of advertising as advertising contextual is considered the most effective among them. And advertisers show high interest in it.