If a few decades of this, the problem in visiting another city was at once in two problems – in the absence of money and hotels, where it would be possible to spend the night, today the problems are completely different – salaries have risen, and the number of hotels often exceeds the number of people who want to visit them. That is why, in conditions of strict competition, the “arms race” begins.
What should be the hotel website.
In the West, these fist fights have long passed from streets to virtual world. Here, hotel sites are already fighting among themselves, which are trying to get ahead of each other according to offers, promotions, services and, of course, the number of visitors. After all, the success of the hotel depends on the last parameter. As a rule, the number of real people who visit the hotel consists in the proportion of the number of people who visited the hotel website.
What is the secret of successful sites that were able to overcome all difficulties and achieve victory over competitors? The key to success actually lies in the little things-in order to get ahead of competitors, it is necessary to offer customers some highlights, and indicate on the site exactly those data that can interest absolutely any client. After all, often people stop working with the site, only looking at it with “one eye”, since there are many factors that scare away the potential visitor to the hotel.
Therefore, try to make the site thematic – for example, if it is a hotel website near the Museum of Fine Arts. A. WITH. Pushkin, it is necessary to indicate this fact by adding how many minutes walk on foot to this museum, or how can you get. It is also worth indicating at least approximately the price that you will have to pay for one night in your issue. At the same time, it is desirable to indicate not the maximum, but one of the most “simple” rooms. Although the premium-class numbers are also not worth forgetting, they need to be described in more detail, attach photos, reviews of vacationing customers, and other useful information.
If the site talks about hotels near the Sokolniki park, you need to indicate how good it is to walk in the fresh air, how all this has a beneficial effect on health – and how positive it is to rent a number near the park.
However, it is necessary to orient not only on those people who are looking for a hotel, focusing on some personal wishes. Often people are looking for a hotel with the aim of living near any shopping complex with the aim of further purchase in it. In such cases, it is better for you to write something like that on your site: “Our hotel proudly represents hotels next to the Eliseevsky store, and is the cheapest option”. Thus, people learn about the store and about you.