Let’s talk with you about a moment as competent advertising on your site. Or creating sites correctly for visitors and advertising. Just putting a script with contextual advertising on the site is clearly not enough, you also need to carefully think and determine the places of placement of this advertisement and the appearance of ads (color), as well as their shape (simple text, or plus pictures / videos).
How to investigate attendance?
To do this, use a vamba from Yandex Metric.
Psychology of visitors
From psychology, many people know that the upper left corner takes the greatest attention on the page, so it is advisable to put a vertical banner there.
In the upper left corner it is better to place useful information that you want to draw people’s attention to. For example, if you have a site on the Hi-Tech topic and the development of sites, but you can put something like a domain expensive or something like that. People intuitively pay attention to the left-top angle, since in the menu of the conductor on the Windows menu on the left.
You can also place ads at the very end of the main text on the page, ending with the article by the words “still on the topic …” and so on. For blogs, we advise you to choose a template with 2 right columns. In this design, Sidbar should be extreme on the right, and place the advertising block nearby, as well as over the sidbars.
As a result, it turns out that when reading the page, the visitor will look at three advertising blocks at once! As in any other business, in earnings on contextual advertising, income will grow gradually, do not wait for instant golden mountains. Schemes suitable for some sites will not be suitable for others, here you need to test various options, choosing the best and profitable.
Site theme and type of advertising.
For example, on serious portals dedicated to business, bright and catchy ads can cause only irritation, while on some entertainment blogs they will, on the contrary, will attract more attention.
Therefore, on entertainment sites, bright, teaser advertising is more suitable.
On business, business sites, it is better to place business ads of banks, services, loans, leasing, companies, etc.
(entertainment advertising on business sites will interfere with business people)