Mobile advertising today is one of the popular methods of “reaching out” to the audience. Nevertheless, despite the benefit of the application, it can “choke” in hundreds of other proposals. Product production and demonstration to its users is only the beginning ..
How to present the application correctly? First of all, it is necessary to think about optimizing the name and description of the product for mobile marketing stores. Each trading network have its own requirements and features: you need to learn about them in advance. Otherwise, your invention simply will not fall into the results of the search engine.
The more users know about the application, the better. The best way to promote mobile applications is the reviews in blogs or on sites with great traffic. Services for PRARS on sending and writing releases to a mobile product will come in handy. If the article about the application is seen by readers of the online magazine, then the number of downloads will increase one hundred percent. One of the well -known mobile applications promotion agencies in Google Play and the AppStore is Mobio.
Social networks are one of the mandatory and affordable promotion methods. Participation in thematic forums, creating discussions in social media will definitely increase the application rating. For example, on Facebook to the application you can add the “share” or “I like” buttons to learn even more users about it. The number of friends on social networks for users exceeds several hundred, so even more people will learn about the application.
Most mobile applications are available for free download. Even if you are going to sell the application, the free version for users will not hurt. Those who were able to test their favorite application will probably be interested in the full version of the program.
Permanent updates of applications for portable devices will increase the number of downloads. Adding new functions, correcting errors, creating game levels – the best reason for creating a new version of the program. The main thing is that the updates do not turn out to be an “empty sound”, as it just annoys users. The highest quality program will bring success only in case of competent promotion. Important components of successful promotion: application image, advertising campaign, based on the specifics of the program, analysis of statistics and budget management.
Source – Mobio. ru, promotion of mobile applications.