Internet marketing has significant advantages if you compare it with regular advertising, and although almost all over the world the Internet has already become familiar, in the open spaces of the CIS, it is still considered something new, which means it is very promising. It is not surprising that many businessmen invest quite large funds in advertising campaigns on the network.
What is included in Internet marketing tools.
Consider what is included in the marketing system on the Internet in more detail.
First of all, it is necessary to note media advertising, which, thanks to a low cost and a large selection of funds, can cover a rather large audience of users. Such advertising can be used in different ways: in order to present a new product on the market, attract buyers, dealers and new partners, draw attention to the brand.
Banner advertising as an Internet marketing tool.
As for the means that it has, it can be all kinds of banners, advertising modules that pop up on the bottom or from above, commercials, banners occupying the entire upper part of the page and much more. This can also include videos that combine a small volume and many qualities of a full -fledged video. These and other techniques of media advertising can become very useful if you, for example, create a store on the Magento platform and want to attract visitors to goods.
Contextual advertising as an Internet marketing tool.
Another powerful marketing tool is contextual advertising. Suppose a user is gaining a request for a recipe for cooking meat or a request for a house construction technology in the search engine, the system analyzes the entered request and on this topic the visitor will show advertisements on the sites where he will be held on the links. We can say in other words that this is a thematic advertising. In turn, geocontextual advertising is also shown depending on the location of the IP address.
SEO as an Internet marketing tool.
Internet marketing also includes search marketing, namely search engine optimization or SEO. These tools are needed in order to increase the attendance of resources, and thus increase the number of advertising views, and therefore the demand for goods and services.
To achieve the best result, it is necessary to promote the resource not only in search engines, but also in social media, that is, to carry out measures aimed at increasing the influx of visitors from various blogs, forums, social networks – SMO promotion.
In addition, there are still such concepts as direct and viral marketing. The first is aimed at individual users, that is, there is communication with the advertiser using feedback, and the second method is to bring some information to the consumer and encourage him to share it with others.