Why the logo is so important for the new company
This should be paid to the maximum of your attention. A successful logo will attract customers no worse than television advertising.
It is by it that they will recognize your product or service, it will be associated with your company. In order for the logo to turn out just that, you should take into account a few important points.
Firstly, you should not make the logo yourself, except that you have an art education and great knowledge in graphic marketing. You can like some image very much, but for other people, on the contrary, to be repulsive, or difficult to remember. Only a professional designer can tell you how your potential customers will react to the logo. And his advice should not be neglected, he knows better than you to express your ideas in graphic performance.