What is the architecture of the brand

Features of architecture of banking brands

If we talk about brand architecture, you can distinguish 2 types: Branded House and House of Brands .

 In the latter case, it is planned to combine independent brands. As for the architecture of Branded House, it is perfect, but not in all cases. In the segment, money transfers may exist self -sufficient brands. The buyer usually identifies him by the set of appropriate characteristics. How he chooses for himself the most attractive brand, which has the necessary set of functional characteristics, he will return to his consumption more than once.  The situation when banks pay attention to the advertising promotion of their own brand is the most productive.