What logo to come up with a new company

What to take into account when creating a logo for a new company

Do not invent too complicated logos. It is desirable that another person can draw your logo without much difficulty.

Then it is quite possible that someone will portray your logo, in his work or just on a wall or asphalt, as part of a larger image, which will serve as a free advertisement for you. Many world brands do just that. Look around. Even in graffiti on the walls of houses there are recognizable logos.

And, of course, it is desirable that the logo somehow reflect your product or service. Just do not use a primitive, often encountered image of an ordinary thing, such as a computer or wheel. It is better to use your own, unique image, which is not repeated anywhere else.