Many experts are sure that advertising for representatives of the stronger and the weaker sex has fundamental differences. To create the most effective message, this must be taken into account.
The image of a woman in advertising.
The world’s largest companies are actively using the images of “real women”, abandoning the services of models. Such advertising innovations are aimed at increasing the sales of cars in Barnaul and apartments in Moscow among the fairer sex.
Features of advertising for women.
Studies show that women tend to see in the commercial a solution to sore problems, I understood this by reading the article
“What female shortcomings are the most annoying men” and not the enthusiasm of models from new cosmetics and suburban real estate. The creators of “real” advertising are sure that this technique increases the trust of women in the product, service and the company itself. At the same time, there are many specialists fighting for the use of ideal images. They believe that this promotes easy sale and stimulates a person’s desire to consume. At the same time, it is important to understand that the most who shows an individual approach to each buyer as the greatest effect.
Marta Barletta has long studied the issue of how female marketing differs from male. She assures that the office rental in Barnaul will be in demand from the fair sex only if the customer used real images in advertising that allow the consumer to successfully identify himself with the character.
To affect women, you must carefully deal with information about goods and services that positions them as exclusively female. Modern ladies want to feel equal with men. A noticeable success gives an advertisement in which the sale of summer cottages in Barnaul is moving through the use of people and life situations.
Women prefer to focus on the user, and not on technical information. Researchers are sure that it is important to indicate that when buying a goods (ordering of the service), a woman will be able to help someone. This trick is often used both in real advertising and when promoting the Internet.
Ladies love to help charitable and social funds and other organizations. This motivates them to conclude a transaction. Many show the representative of the fair sex the opportunity to make the world around him better, because in men this feeling is much weaker.
In addition, customers prefer to present information not on the surface, but in a more veiled, hidden form. This awakens interest in advertising post. Finally, researchers recommend demonstrating emotions.
Such techniques successfully work even when advertising on the Internet, so they help to increase the profit arrived through the company’s website.
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