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What cannot be done when creating a bank brand
Another situation when the bank can make a mistake, this is money transfers. The client is more likely to pay high interest for the brand, and not for money transfer.
Such errors do not increase the level of loyalty from the consumer, on the contrary, banks lose their potential consumers. So it’s not difficult to guess that the client is holding not a brand, but the current offer of the bank. Therefore, the main problem of the financial market is the lack of stability, which is the main indicator of the financial stability of the bank.